From Chaos to Clarity: How FB the Wholesaler Digitized Every Order and Unlocked 250% Dairy Growth

Every day meant chasing details, correcting mistakes, and rescheduling deliveries. A single misheard order could ripple through the entire operation -  wasted fuel, frustrated chefs, and an exhausted team trying to fix what could have been avoided.

“If you mishear one item or lose a note, you lose trust. It’s time, it’s fuel, it’s money,” says Gary.

That changed when FB adopted Choco’s OrderAgent and eCommerce. Together, they formed a complete digital bridge, one capturing every offline order with precision, the other turning digital ordering into a natural, growth-driving habit.

“AI Never Mishears a Word”: OrderAgent Brings Accuracy to Every Order

Before Choco, even the most organized workflow depended on memory and manual checks. Gary’s team spent hours verifying voicemails and chasing down missing items — work that stole focus from service and strategy.
 

With OrderAgent, every call, text, and note now becomes a structured, error-free order that flows directly into their system. The technology doesn’t just process orders; it gives Gary’s team peace of mind, knowing nothing slips through the cracks.

“AI never calls in sick or mishears a word. It’s been really beneficial for us. While we still do a quick check for quality, the system is so reliable I can even oversee it from home.” — Gary, Director of FB the Wholesaler

OrderAgent has transformed order-taking from a daily struggle into a source of stability. It’s digitized every offline channel, giving FB a level of accuracy and efficiency they’d never experienced before.

Discovery Meets Growth: How eCommerce Turned Dairy into a Breakout  Sales Success

Once order accuracy was under control, Gary turned his attention to growth — specifically, helping customers see more of what FB had to offer. For years, many didn’t even know FB sold dairy at all. The products were there, but buried beneath the daily back-and-forth of phone-based ordering.
 

eCommerce changed that completely. By giving customers a seamless digital storefront with clear product visibility, smart recommendations, and real-time ordering, FB made it easy for chefs to explore beyond their usual baskets.

“Dairy sales have increased by 250% since we introduced eCommerce, and that’s been absolutely amazing. Customers who didn’t know we even sold dairy are now ordering it regularly — without us needing a dedicated sales rep.” — Gary, Director of FB the Wholesaler

What used to require hours of phone calls now happens automatically. Customers discover new items, fill bigger baskets, and return more often — all while Gary’s team gains valuable data on buying behavior and demand.

Two Tools, One Digital Platform.

For FB, the real impact comes from how these two systems work together. OrderAgent ensures every indirect, offline order is captured cleanly and instantly. eCommerce builds on that foundation, turning digital convenience into discovery, and discovery into growth.

Together, they’ve unified FB’s entire ordering ecosystem, reducing manual work, eliminating costly errors, and unlocking new revenue streams.

“Choco has allowed us to save time, reduce mistakes, and grow sales — all while keeping that family-run service our customers value.”

What started as a solution to fix errors has become a digital transformation that touches every part of the business. FB the Wholesaler now runs on precision, insight, and momentum — a modern wholesale operation built for the next forty years.