100 Billion Tokens with OpenAI

Food has been around longer than humans.
Longer than technology.
Longer than almost every industry we talk about today.

And demand for it has never stopped, only grown with every new human on the planet.

That is why the companies powering the global food supply chain are complex by nature. They are multi-generational businesses with deep relationships. Operational excellence built over decades. Yet this ancient industry is now being asked to operate at modern speed, with tighter margins, higher safety standards, less waste, and more volatility than ever before.

This is where AI actually matters

AI in foodservice is there to help people and move businesses forward by taking friction out of the systems they deal with every day. At Choco, that’s our job - to bring the food supply chain into the AI age so we waste less food, improve food security and safety, and help distributors become more profitable.

Recently, OpenAI sent our team a token of appreciation for passing 100 billion AI tokens processed. Since then, we have actually passed 200 billion tokens, while staying focused on one thing. Food. That milestone alone is interesting, but the context is what matters.

What does 200 billion tokens actually mean?

It means real orders processed and real workflows happening every day across the food & beverage industry. 

It means AI helping distributors:

• Process orders more accurately
• Reduce manual input errors
• Capture demand without additional headcount
• Serve customers faster, with fewer mistakes

Each token represents a tiny piece of operational work that used to be manual, now automated, structured, and learnable.

Multiply that by billions, and you get something powerful: a supply chain that wastes less and responds faster.

Food will always be human.
Relationships will always matter.
Trust will always matter.

That is exactly why the next era of foodservice will not be defined by who adopts AI the loudest.
It will be defined by who uses it deeply and responsibly to strengthen the backbone of the industry.

“AI should feel like a natural part of how your business runs, not a separate initiative or a side experiment,” says Daniel Kachab, CEO & Founder of Choco. “The real value comes when every part of the business is using it, and when it is built by partners who truly understand the industry. Foodservice is too complex and too important for generic solutions.”

Thank you to our customers, and to OpenAI, for the recognition.