How Choco eCommerce Is Powering the Next Era of Food Distribution

Why is digitising orders the next growth driver for food distributors?

Buyers today expect to order the same way they buy everything else: online, fast, and friction-free. For food distributors, this shift represents both a challenge and a massive opportunity. When the order process moves online, it becomes more than just a convenience—it becomes a growth engine. Every order becomes seamless, accurate, and insight-rich. Customers enjoy the smooth, modern experience they want, while distributors gain efficiency, visibility, and loyalty. That’s what Choco eCommerce is all about.

What is Choco eCommerce?

Choco eCommerce is your own branded digital storefront—a webshop and mobile app that lets your customers browse your catalogue, place orders, and reorder in just one tap. Built with best-in-class UX and AI, it’s designed to look and feel like your brand. Operators can search, browse, and buy as naturally as they would on their favorite retail sites. For distributors, every order becomes a digital transaction—structured, accurate, and synced directly with your ERP. That means fewer errors, fewer manual steps, and full visibility into buying patterns.

“With the app, customers can browse our full catalogue and order easily online. It’s a major step forward in digitising our family business.” — John Pritchard, Director at Goosemoor Foodservice

How does it simplify operations for your team?

With Choco eCommerce, customers can order anytime, from anywhere, and in any language. Orders flow directly into your ERP—no retyping, no missed details, and no bottlenecks as your volume grows. For your team, it’s scalable efficiency: more orders, less admin, no additional headcount. For your customers, it’s the modern, reliable experience they expect every time they order.

Can digital ordering really increase sales?

Absolutely. Choco eCommerce isn’t just a way to digitise orders—it’s a way to grow revenue. The platform includes:

• Featured products and promotional carousels to highlight key items

• AI-driven recommendations to increase average basket size

• Smart cart reminders to reduce missed orders

• Checkout-based upsells that turn every transaction into a growth opportunity

“Our dairy sales have increased by 250% since introducing the e-commerce app—and that’s without an active promotion.” — Gary Macaulay, Director at FB The Wholesaler

When ordering is simple and engaging, customers buy more, order more often, and stay loyal.

How fast can you go live with eCommerce?

Implementation is quick. There’s no need for web development or complex setup. Choco’s team handles the heavy lifting—from product catalogues to configuration—and most partners are live within weeks. The result is a digital storefront that feels like it’s always been part of your business.

Built for Scale, Designed for Impact

Whether your catalogue has 50 SKUs or 50,000, Choco eCommerce is built to scale. It supports multiple languages, thousands of customers, and seamless ERP integration. More importantly, it connects directly with Choco’s AI ecosystem, which captures 100% of your orders—whether they arrive via app, email, WhatsApp, or even photos. This complete visibility empowers distributors to identify churn risks, track category trends, and make data-driven decisions that drive profitable growth.

Why is Choco eCommerce a milestone in the industry’s digital transformation?

“Food distribution is one of the last industries to fully digitise. With Choco eCommerce, we’re giving wholesalers the tools to grow faster, serve customers better, and operate smarter.” — Daniel Khachab, CEO and Founder of Choco

Choco’s mission has always been to digitise 100% of food orders—reducing errors, saving time, and helping the industry operate more sustainably. Choco eCommerce brings this vision full circle, merging AI-driven order capture with a next-generation eCommerce experience to make digital transformation fast, effortless, and impactful.

The Future of Food Distribution Is Digital

Choco eCommerce gives food distributors a fast, reliable digital ordering experience that connects directly to their ERP—no retyping, no errors, no bottlenecks. Customers can browse, reorder, and check out in seconds, while AI recommendations, in-app promotions, and smart reminders drive bigger baskets and repeat orders. For those still ordering offline, Choco’s OrderAgent captures and digitizes every call, text, or note, ensuring full visibility and accuracy. Together, eCommerce and OrderAgent create a unified system that helps distributors grow sales, reduce admin, and capture 100% of demand across every channel.