How Choco SalesHub Helps Food Distributors Sell Smarter

Why do traditional CRMs fail distributors?

Every food distributor knows the pain: too many systems, too little selling. Most CRMs look impressive on paper, but in reality, they slow teams down. They’re built for every industry — and therefore for none.

Sales reps get lost in endless fields and dashboards. Managers can’t trust their data because updates never happen in real time. And between chasing new leads, fixing order mistakes, and handling admin, valuable opportunities slip through the cracks.

The result?

• Lost leads because follow-ups get missed.

• Churned customers because nobody notices a drop in orders until it’s too late.

• Wasted hours spent typing notes and updating spreadsheets.

• Order errors that cost money and relationships.

Traditional CRMs were made for reporting, not for revenue. Choco SalesHub changes that.

Choco SalesHub is  designed specifically for wholesalers and food distributors. 

Instead of generic dashboards, you get AI-driven insights built around the food industry — prospecting tools, customer alerts, and smart recommendations that make every visit and every call and customer visit count.

SalesHub turns your sales data into an engine for predictable, scalable growth — not another admin chore.

Key capabilities include:

• AI prospecting to instantly identify high-value operators — even pulling data directly from Google Maps.

• Smart upsell recommendations that increase order size by up to 20%.

• Menu scanning that highlights exactly what products a restaurant needs, like having a category manager in your pocket.

• Customer retention alerts that flag when regular buyers slow down or change behaviour.

• Mobile-first tools so reps can sell from anywhere — not from behind a desk.

Find high-value customers — faster

Winning new business is about focus, not volume. SalesHub uses AI to instantly surface the restaurants and operators that fit your ideal customer profile.

A rep can type “Italian restaurant Berlin” or “cafés near Manchester” — and SalesHub will deliver ranked leads, complete with contact details and mapped locations. With menu scanning, reps can even photograph a menu, and the AI will suggest relevant products from your catalogue.

That means less time researching and more time building relationships — where real growth happens.

Keep existing customers before they churn

In distribution, most revenue doesn’t come from new customers — it comes from keeping the ones you already have.

SalesHub connects directly to your ordering data, tracking purchasing patterns in real time. When a customer’s order volume drops, when they skip a regular SKU, or when their buying mix shifts, SalesHub flags it immediately.

Reps get notified, managers see where attention is needed, and teams can act before revenue disappears.

“AI gives us insights: product churn and customer churn are both cut. If a customer normally orders chicken fillets on Tuesday and skips it, we now know right away. Previously, it took a week to notice.”

— EJ Cousins, Head of E-Commerce & Marketing, Lynas Foodservice

This proactive approach turns retention into a competitive advantage.

Simplify workflows, improve adoption

Every CRM struggles with adoption. Why? Because they’re built for managers, not for reps.

SalesHub flips that dynamic. It’s simple, mobile-first, and built around how reps actually work. Updating leads, adding notes, or setting reminders takes seconds — not minutes. Reps see value instantly because it helps them sell faster, not fill forms.

For managers, SalesHub provides real-time visibility into the pipeline, accurate forecasting, and clear performance tracking — all without micromanagement.

The result:

• Higher adoption rates

• Reliable data

• Scalable growth without extra admin

The real ROI: sales teams who love their tools

The true measure of any CRM is whether your reps use it. And SalesHub passes that test. It saves hours of admin every week, helps catch at-risk customers before they churn, and gives every rep a personal AI assistant for smarter selling.

Because when the tools work the way salespeople do, performance follows.

Free your team to sell more — from anywhere

SalesHub is more than a CRM — it’s a complete growth platform for distributors.

Reps get tools that actually help them close deals. Managers get visibility they can trust. And your business gets scalable, predictable growth.