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choco stories / Restaurant Management

Online apps' impact on restaurant purchasing

And what you can do to take advantage of this new trend

05.12.2022
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In the wake of COVID-19, it’s no secret that many businesses have moved online. The restaurant industry is no different, as restaurant purchasing apps and online ordering systems continue to explode onto the scene. This digital revolution has forever changed the relationship between restaurants and consumers. More and more people look online for all their gastronomical needs. In this article, we’ll discuss exactly how restaurant purchasing apps are changing the game and what steps restaurants can take to make the most of online ordering.

What is a restaurant purchasing app?

Consider the following statistics:

From 2019 to 2022, the percentage of people ordering food through a smartphone app increased by 36% from 36.4 million users to 49.5 million users.

61% of consumers say that restaurant delivery apps are easier to use and their preferred method of ordering.

Because of this reality, mobile payments are the new norm. In fact, it’s set to become the second most common form of payment by the end of 2022 – trailing only debit cards.

Some of the most popular gastronomy purchasing apps for consumers include Grubhub, Door Dash, and Uber Eats.

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How else can online ordering systems benefit restaurants?

As mentioned above, one of the key shifts to emerge during COVID-19 was online ordering. Even inside restaurants, many owners continue to implement QR code ordering, paying from the table, smart POS systems, and/or self-order kiosks.

Restaurants will continue to use online ordering to optimize their purchasing systems. You probably know about online ordering between restaurants and consumers.

However, lesser-known online ordering systems also exist between restaurants and suppliers. These allow restaurants to streamline their processes and maximize the impact of the new digital normal. Some benefits of online ordering systems for restaurants include:

  • Reducing the number of mistakes that come with a manual process (smeared writing, losing the sheets in a mountain of paperwork, etc.)
  • Managing your orders from suppliers online saves you tons of time that you can use to better serve your customers

The way that consumers and businesses purchase in the gastronomical industry has changed forever. The shift to online ordering is set to make the industry much more efficient and save restaurants countless hours.

With the influx of new restaurant purchasing apps, it can be difficult for restaurants to decide which ones are most useful to them. That’s why it’s always important to do your research before investing in a new system.

How does Choco factor into these new purchasing practices? Well, the Choco app is built for the exact reasons listed above.