[Choco](/) — the food wholesale platform building a global digital food system to eliminate food waste —, announced today that Cassandra Bowman has joined as the company’s Chief Product Officer (CPO).

Cassie brings a powerful combination of technical depth and business operational experience to build a world-class product culture at Choco.

“We’re very excited to bring one of the strongest product leaders out there to Choco,” said Daniel Khachab, CEO and co-founder of Choco.”Cassie’s world class expertise in product development, will lift the value we create for users to the next level. Cassie will assemble the strongest product team in Europe, focusing on bringing value and reducing waste across the global food value streams.”

Cassie joins Choco with close to 15 years of strategy experience in product management, advertising, and analytics. Most recently, Cassie served as Director of Product at Spotify, where she led the strategy and execution for Spotify’s advertising platform. In this role, she was responsible for the development of Ad Studio, Spotify’s self-service buying platform, the suite of Spotify’s advertising APIs, data and analytics products, and Spotify’s family of advertising formats. This breadth of experience will help Choco to solidify and strengthen the collaboration and synergies across departments including: engineering, design, product marketing, and operations.

“I’m thrilled to be joining the team at Choco,” expressed Cassie. “I have always been deeply passionate about sustainability and food, and am excited to be joining a company whose mission is so aligned with my values and interests. Having spent my career building products for both SMB and enterprise business, I am looking forward to bringing my experience to better optimize the supply chain for restaurants. Doing so will not only benefit the restaurants and their suppliers, who have been hit particularly hard in the last year and a half, but will also build a sustainable food system for future generations.”

Cassie joins after several silicon-valley high profile technology leaders have joined choco. Earlier this year Vikas Gupta joined as CTO after over 10 years at facebook and Uber. Carolin Steurer, Director of Product at Choco recently joined from Dropbox in San Francisco.

**About Choco**

Choco was founded in 2018 by serial tech entrepreneurs Daniel Khachab and Julian Hammer who shared a vision to reduce food waste on a global scale by digitalizing the food industry towards a more sustainable future. The company has raised a total of $175 million to date from investors including Insight Partners, Bessemer Venture Partners, Coatue Management and Left Lane Capital. By helping streamline the global food supply chain, Choco is on a mission to enable every restaurant on the planet to buy everything they need fast and efficiently.

To learn more, visit [choco.com](/).