Awareness ads can be shown to all operators using Choco, but we refine delivery with advanced targeting. Brands can reach operators based on location, cuisine type, ordering history, and other profile criteria.

Shoppable Ads are shown exclusively to operators connected to distributors that carry your product on Choco. This guarantees that when someone clicks, they can immediately place an order.

With Choco Ads, you get full visibility into campaign performance, from awareness to purchase:

Impressions – See how many operators your ads reached.

Click-Through Rate (CTR) – Understand how often operators engage with your ad.

Conversion Rate (CVR) – Track how clicks turn into real orders.

Order Uplift – Measure the increase in total orders driven by your campaign.

Product Uplift – See how your promoted items grow in share and visibility.

New Operator Acquisition – Track the number of new foodservice operators who start ordering your brand.

Sample Requests – Measure demand through operators requesting product samples directly.

When operators see your banner or full-page ad with the call-to-action “Get Your Sample,” they can request a product sample directly in Choco.

Sample requests are then sent to Dot Foods or directly to your team. Fulfilment is flexible—you decide whether Dot or your brand handles delivery, depending on your preferred logistics and cost structure.

Endless Aisle on Choco gives food and beverage brands a powerful way to expand reach and drive sales by making products available even when they aren’t physically stocked by every distributor an operator works with. See more information here:  https://choco.com/us/stories/suppliers/introducing-choco-endless-aisle