Choco Taps Elisabeth Brounts to Be Its Chief People Officer Following $100M Series B


Brounts to accelerate talent acquisition and reinforce company culture amid massive growth

Choco, the back-of-house ordering tool for restaurants and suppliers, today announced that Elisabeth Brounts has joined as the company’s first Chief People Officer (CPO). Brounts will lead all aspects of Choco’s global people function including crafting talent acquisition strategies to build robust pipelines for future hiring needs, furthering leadership development, ensuring workplace culture commitments are met, and designing strategies to meet the company’s business goals.

“Elisabeth is an expert in creating a strong company culture and brings immense value to our Choco team,” said Daniel Khachab, CEO and co-founder of Choco. “She will play a crucial role in establishing and meeting internal goals to build solid foundations that make Choco one of the most desirable workplaces, that continues to attract and retain top talent in the years to come. As we’re poised to continue improving our product and disrupting the restaurant supply chain throughout 2021 and beyond, it’s essential that we have a strong team of the highest caliber.”

A seasoned professional, Brounts comes to Choco with over 20 years of experience in building impactful culture and managing people within the tech industry. Most recently, she was vice president of people for the Bessemer-funded, fintech scale-up Mambu, where she scaled from startup to global market leader.

“I’m thrilled to join Choco to guide our global people functions and ensure our company culture embraces our core values,” said Brounts. "Joining a team that not only deeply cares about their employees but is also on a critical mission impacting the global food system is truly fulfilling. For me this is not just another job, it is about wanting to make a positive impact on generations to come."

Brounts joins an all-star executive team that recently added Vikas Gupta as CTO. The technology veteran brings a wealth of knowledge through his tenure at companies including Dropbox, Uber and Facebook. She will work closely with Gupta to add world-class talent to the growing global development team.

Choco, which has raised a total of $171.5 million in capital, recently closed a $100 million series B round intended to help continue momentum into 2022 by growing its existing customer footprint in its six current markets: the United States, Germany, France, Spain, Austria and Belgium. The company also plans to expand into several new markets and double its headcount by the end of the year, gearing Choco towards being the cutting-edge technology provider that is transforming the food supply chain.

For more information on Choco, visit