Digital transformation has revolutionized the way businesses operate, and Leca Marée, a seafood distribution company in Paris, is no exception. Since its inception in 2012, Leca Marée has focused on providing high-quality seafood products to restaurants and hotels. However, they faced challenges in communication and order processing, which affected their productivity and customer satisfaction. That's where Choco, a digital application that simplifies communication and streamlines order taking, comes in.
In an interview with Loris Cosati, the CEO and co-founder of Leca Marée, he talked about the most common problems they encountered, including misunderstandings with customers due to background noise in the kitchen, missed voice messages, and errors in data entry due to manual recording of orders. These issues resulted in a margin of error of 5 to 10% in data entry, which could potentially affect the quality of their service.
Simplify order processing for teams
Since integrating with Choco, Leca Marée has experienced a significant reduction in the margin of error and order processing time. Choco's integration with their Enterprise Resource Planning (ERP) system allows them to have better visibility of their stock, and the telephone salesperson no longer needs to re-enter, print, or read the order by email and enter it into their software. All this work is done only once, ensuring error-free and efficient order taking.
Communicate more simply and quickly with customers
The application has also allowed them to simplify communication between chefs and Leca Marée's sales team, reducing misunderstandings and errors in order taking. The result is an increase in productivity, customer satisfaction, and peace of mind for the company's staff. "Choco is a premium, fast, and efficient solution that does not require any particular training", according to Lucas.
In conclusion, Choco has revolutionized the way Leca Marée operates and has been a game-changer for the company. With its simple and effective solution, Choco has not only reduced the margin of error and time spent on order processing but has also allowed Leca Marée to focus on their core business of providing high-quality seafood products to their customers.