AI and the Future of Food Distribution: Insights from IFDA 2025

The 2025 International Foodservice Distributors Association (IFDA) Solutions Conference opening keynote set the tone for the industry this year. With futurist Jonathan Brill challenging leaders to ride the “rogue waves” of disruption, the message was clear: preparedness, transformation, and resilience will define the next five years.
Food distribution remains one of the most complex, margin-tight industries. Every inefficiency, from errors in order entry to delays in purchasing, to misrouted deliveries directly cuts into profitability. At IFDA Solutions, trucking and warehousing innovations were highly visible, but the bigger challenge and opportunity lies across the entire value chain: order entry, warehouse management, purchasing, and customer engagement. These are the areas where AI can make the biggest difference, turning thin margins into a platform for growth.
Looking ahead to 2030, distributors will be navigating trade tensions, pricing volatility, and economic swings that make demand harder to predict. All of this comes against a sobering backdrop: 40 percent of food globally still goes to waste. That is both a moral failure and a business inefficiency. It is the clearest signal that the industry is ready for AI-driven transformation.
The Food Distributor CEO AI Dilemma
For distribution leaders, the challenge is no longer whether to invest in AI. It is how, where, and with whom. The questions come quickly: Which vendor is credible? How do you avoid hype and get to practical results? What does “AI readiness” even mean for a food distributor?
The paradox is that everyone agrees modernization is necessary, but the range of options is overwhelming. Choosing poorly can mean sunk costs and lost competitive edge.
It is also worth remembering that AI is not a strategy. Technology alone cannot set direction or define priorities. The role of leadership is to establish the strategy. The role of AI is to enable it, executing faster, smarter, and with fewer mistakes. The real question becomes: what kind of AI can truly support the unique needs of food distribution and protect margins in the process?
Why Food Distribution Needs AI Built for Foodservice
Many tools sold as AI are really automation. Automation can streamline repetitive tasks, but it cannot learn or make complex decisions. That is where true AI makes the difference, and why generic models are not enough for this industry. Food distribution is not ecommerce or retail. It has its own rhythms, data structures, and relationships, and its own margin pressures.
Choco’s AI engineers have been building AI specifically for food distribution. They understand the complexity and layers of order patterns and distributor workflows. This depth of knowledge allows us to reduce errors, improve operations, and give sales teams tools that strengthen customer relationships. In short, our AI is designed to protect margins and help distributors stay efficient and resilient, both in the face of disruption and in the day-to-day.
A Five-Year Outlook - Future of Food Distribution
AI will be the margin differentiator in distribution. Order entry will be largely automated, warehouses will use vision-picking and predictive routing, and purchasing will be guided by predictive demand. Reps will spend less time typing orders and more time building relationships, supported by AI insights.
For distributors, this means AI is moving from back-office efficiency to an active partner in managing complexity. The payoff is not abstract. It is about protecting margins, reducing waste, and keeping customers loyal. What feels cutting-edge today will soon be the baseline for competitiveness.
At IFDA, one thing was clear: distributors are looking around corners. The question is not whether AI will reshape food distribution, but who will harness it best. For those willing to ride the wave, the reward is not just resilience but leadership in an industry preparing for its next chapter.
Build the Future of Food Distribution with AI
Discover how Choco’s purpose-built AI helps food distributors automate operations, protect margins, and strengthen customer relationships.